Pandora Muses Autumn Winter 2019. With our point of departure in Pandora’s core idea of celebrating the diversity and uniqueness of women. Malling created and produced the Pandora Muses campaign in its entirety: a global community of inspiring women who represent the jewellery brand’s values. Each Pandora Muse reveals the passions, characteristics and beliefs that make them who they are, sharing candid testimonials in intimate short films. Shot and directed by Cass Bird and styled by Julia Sarr-Jamois, the still and film campaign was captured across Copenhagen, the brand’s birthplace, featuring landmarks such as the fairytale setting of the Tivoli Gardens. Malling was responsible for the casting along with the creative concept, platform and universe as well as executing the accompanying PR strategy, which included a close collaboration with Condé Nast on online features across several Vogue platforms.
Client PANDORAPhotographer & Director CASS BIRDStyling JULIA SARR-JAMOIS Hair METTE THORSGAARDMake-up TRINE SKJØTHTalents GEORGIA MAY JAGGER, HALIMA ADEN, LARSEN THOMPSON, MARGARET ZHANG, NATHALIE EMMANUEL, TASYA VAN REEMusic THE RAVEONETTES