For Mother's Day 2021 we developed the creative concept and executed a series of films and still images for Pandora. We wanted to give a voice to motherhood in all its glory, shape, and form – showing real stories about being present through the highs and lows of everyday life. We follow these women as they explore what ‘motherhood’ means to them and how they take on the challenge of finding balance in their own lives. It’s a story of empowerment and motherly love, but also on accepting and loving oneself with all the complexities. Malling was responsible for everything from the creative direction to final execution.
Client PANDORAPhotographer and Director DAN MARTENSENDop JONATHAN MOSEStyling OLIVER FUSSINGMake-up TRINE SKJØTHHair KIRSTINE ENGELLTalents HELENA CHRISTENSEN, PERNILLE TEISBÆK, IRIS GOLD AND ELSA CHRISTENSENCreative Direction MALLING