Kroen in Tisvilde wanted a small delicacy in their pretty basement. Thus Malling set out to create a very special deli. Our work included everything from creating a logo, stamps, wrapping, styling to what was stocked on the shelves. The logo was handdrawn by our art director in order to show the personal touch the deli set out to have. It needed to show craftsmanship and have a feel that was slightly old fashioned and handheld. The starfish in the centre of the logo naturally symbolises the seaside town Kroens Købmand is situated in.