Carimate Chair Revisited. Fritz Hansen has long had a relationship with Vico Magistretti, but this launch was a very special one as it marked his one hundred years birthday. In this honour Fritz Hansen got the chance of relaunching the Carimate chair. The task was to show the strong danish connection between the Danish production by Fritz Hansen and the Italien by Vico Magistretti. In doing so we teamed up with two talented photographers Frederikke-Agnete Svarre and Simon Heger Knudsen and got them to take the chair on a journey into their poetic universe. One being feminine and the other with a more masculine touch. The final outcome was two separate films as well as a mash up film of the two.
Client FRITZ HANSENPhotographers FREDERIKKE-AGNETE SVARRE, SIMON HEGER KNUDSENCreative Direction MALLING